How Can GIFs Benefit My Digital Marketing Campaigns?
Did you know that the website Giphy has around 700 million users accessing their site every day? It's one of the best places to find GIFs online, making the site a must-visit for anyone looking to share or communicate using the image file format.
If you own a brand or business, you may be surprised to hear that GIFs can help you take your digital marketing strategy to the next level. But everyone loves GIFs, and making them yourself is easy, as long as you or someone on your team is a bit creative.
In this article, we'll tell you all of the benefits of using GIFs in your digital marketing strategy. We'll give you some tips and tricks on how you can get the most out of GIFs, too, so you can start growing your brand or business fast!
They're Easy to Consume
One of the best things about using GIFs for marketing purposes is the fact that they're easy to consume. Unlike a video, which requires users to press play before watching, GIFs play on a loop automatically.
That means that users won't have to engage with your content, beyond looking at it, in order to consume new and useful information.
GIFs Help You Tell Your Story
Regardless of what your brand or business is about, you have a unique story that your audience needs to know. While there are multiple ways to tell that story, not many are more effective than using media to help users learn more about you.
While it may be hard to tell your complete story using a GIF, you can still use them as a tool to make your story more fun and engaging. You can even create GIFs yourself, helping you make content that is unique to you and your brand.
Show off Your Personality by Using GIFs
If you know anything about GIFs, you know just how fun they can be when used properly. Making everyone in a group chat laugh by using a good GIF is a great way to boost the moods of those that you love, which is always a good thing.
Not only can you do the same thing for your target demographic, but by using GIFs, you can show off your brand's personality a bit more, too. This will help you connect with your audience better and make any marketing campaign that much more memorable.
The best part? The only thing limiting you is your imagination. After all, GIFs are free to use, free to make, and extremely effective.
Effectively Advertise a Product or Special
Got a new product that'll be hitting the shelves soon? Plan on running a special in the near future? You can advertise both of those things effectively using GIFs!
One of the best ways to do this is to use GIFs on social media. This will grab the user's attention and help you notify your followers about whatever special or new product you have at the moment.
Creating a GIF that has a picture of the product, or information about the special is all you need to do to make this concept work for you. Just make sure your GIF is clear and legible so users can read them when browsing on their mobile devices.
Promote Video Content in a New Way
Video content is the most popular type of content on the internet today. With that in mind, in order to get the most out of your video content, you first have to drive traffic to your video using a marketing strategy of some kind.
Making a GIF of something from your video is one of the best ways to promote your video online. It'll allow you to show users what your video is about, and fast, without having to do too much more work in the process.
Enhance Your Email Marketing Strategy
Email marketing is still very much worth doing in 2020. It's a non-intrusive way to check in with your current client or user base without having to do too much work on your part.
With that in mind, an effective email marketing campaign needs to be entertaining and engaging. Because a giant wall of text isn't going to be read, more often than not, which isn't what you want.
Again, GIFs will allow you to insert some personality into your email marketing strategy. That way you can get more engagements, and thus more conversions, allowing you to grow your brand or business.
Add Flair to Your Website
At the center of your digital marketing strategy should be a well-designed website. Your website acts as a hub of sort and is the perfect place for online users to find everything there is to know about your brand or business in one place.
With so many active websites on the web, you need to find ways to make your site stand out from the rest. By using GIFs, you can add a bit of flair to your site without slowing down your servers or taking up too much storage space.
The Benefits of Using GIFs in Digital Marketing
Well, there you have it! Those are a few reasons why you should consider using GIFs in your digital marketing strategy going forward!
Remember, making GIFs yourself and using them to enhance your marketing efforts is easy to do. All you need is a few good ideas, and something to advertise or promote, and you're all set!
Want to grow your brand or business the right way? Looking for more useful marketing tips and tricks? Check out our blog!
