4 Proven Online Customer Loyalty Programs You Can Learn From
Retaining customers and helping them put trust in your business is one important thing every business owner should learn. Businesses with loyal customers tend to make more profit as compared to others that do not retain customers.
When a customer becomes loyal to your brand, such a person is likely to keep buying products from you. But it all begins with the customer having a great experience or gaining satisfaction after purchasing your product. This experience keeps the customer coming back for more and eventually trusting in your brand. This is the reason why big businesses and brands endeavor to provide good customer services.
Loyal customers also find themselves publicizing your business. They share their great experiences with their friends and families. They can also recommend your products to others who need them. This will ultimately lead to an increase in sales and the overall growth of your business.
However, it takes some work to get customers loyal to your brand. It is not always so easy trying to convert new customers into loyal ones. It takes time and requires strategy and diligence. A simple way to get this done is by setting up customer loyalty programs. This refers to a system of offering benefits to frequent customers, thus encouraging them to return.
Here are a few online customer loyalty programs you can learn from.
Nykaa
Nykaa runs an online store where beauty, fashion, and wellness products are sold. The store offers several discounts at different seasons to buyers. It also runs a Nykaa Rewards Program for loyal customers.
The program gives 2000 reward points to customers when they sign up with each point worth Rs 1. Customers can also get rewards points every time they shop. It gives 1 reward point for every rupee spent on Nykaa.
ShowLion
ShowLion is an online casino site that features a wide range of casino games for Indian players. In appreciation of customers’ loyalty to the casino, the site offers ShowLion VIP. The program ShowLion VIP is a loyalty program offered at the 3 VIP levels. The three VIP levels are Level 1: Lion, Level 2: Leopard, and Level 3: Puma.
Players can attain the lowest level which is the Puma status when they replenish their account with over Rs 800,000 in total. The more deposits they make, the higher they grow in levels. Also, as their levels increase, so does the rewards and benefits.
Players get cashback up to 5% for the Puma level, 7% for Leopard level, and 10% for Lion level. Also, they all get a dedicated VIP manager via WhatsApp and email. The two other levels enjoy more benefits, with the Lion level enjoying 3 more benefits than the Leopard level.
There are other details and terms attached to the ShowLion VIP loyalty program. You can read more about the program in this ShowLion Casino review.
Amazon Prime
Many customers who try to purchase physical products online tend to abandon the purchase because of additional tax and shipping charges. Amazon combats this problem with a loyalty program for prime members.
Amazon Prime offers users up to two-day free shipping on millions of products. This is without minimum purchase restriction. The VIP offer is for Prime members who pay an upfront fee of $100 or more. If you experience a similar problem of customers leaving at the point of purchase, you can offer a program similar to Amazon Prime offer.
Bajaj
Bajaj Allianz, an insurance company in India launched a healthcare card loyalty program for customers. The program which is tagged Jiyo Fits was launched alongside Yes Bank and Visa. Customers can opt for a health debit card when they purchase a medical policy. The card gives the customers access to discounts at gyms, spa, chemist, health clinics, retail chains, and restaurants.
The company also offers customers an option to open a zero balance savings account with Yes Bank. Furthermore, customers can purchase a Yes Bank Visa debit card at Rs150 per annum.
This program helps customers to save more money. It ultimately makes them committed to Bajaj Allianz.
