5 Reasons Why a Logo Is Important to an Organization
World dominance might not be your motivation. However, when it comes to logos, leveraging one for marketing efforts should be a priority. Regardless of the field that any organization operates in, top of the agenda is instant recognition. A logo is one of the best and easiest ways to get a brand out there and make it visible. Unlike mission and vision statements, a logo can be easily embedded in an organizations material with ease.
Contrary to belief, logos do not have to be expensive to be efficient. Some of the biggest brands in the world got their logos at no cost (Coca-Cola, Google), and others for less than $100 (Nike and Twitter).
If you are still wondering what the significance of a logo is, then here are 5 reasons any organization should have a logo.
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Brand Visibility
Even in the Wild West, cattle were marked with a sign of ownership that was easily identifiable. It is no different today. As an organization, having a logo design that is distinguishable from other brands makes you more visible. This signifies the importance of having a logo that is consistent regardless of its placement. Otherwise, you run the risk of confusing your clientele by changing logos. A consistent logo fosters brand loyalty among consumers, essentially endearing them to your brand or service.
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Trust
Professionally designed logos communicate competence, organization, and expertise. To cultivate trust in an organization, the target audience relies on the presentation to determine how trustworthy a business is. A well-designed logo as mentioned above need not be expensive. Rather than spend a huge chunk of cash in an ad agency for the development of a logo, you can outsource it or do it yourself. One of the easiest and cost-effective ways is by using a free logo creator.
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Stand out
Today, competition among businesses is rife. However, there are more ways than one of staying relevant and being different from the competition. Having a logo as a representation of your brand makes you stand out from the pack. Take Apple for instance. Despite the presence of tens of mobile phone manufacturers, the simple bitten-apple logo that Apple is famous for is instantly recognizable. That should be the aim of a logo: instant recognition and a difference from the rest.
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Appeal
There is no denying that logos are a huge part of a consumer’s decision to buy. The more appealing the logo is, the more attractive it is and the more people want to be associated with it. To be precise, a consumer walking into a store will most likely pick a soft drink from Coca-Cola. This is attributable to the appeal that the brand has built over the years. It also helps that the company’s logo makes it identifiable as a trusted brand. A logo will not only make you an authority of preferred organization, it is also an amazing lead magnet with the potential to bring in more revenue.
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Communication
Often, logo designers use the company story to come up with a relatable logo, focusing on a particular identity. Even though anybody would want their logo to have an instant meaning to first-time customers that comes with time through association and interaction. Still, logos should be created to be the undisputed brand ambassadors and communicate the business’ intention. We are visual beings and often, the most we can recall is the unassuming golden arches of a popular fast food chain or the iconic Nike tick.
In the end, having a great logo calls for a sober mind and an understanding of the business and human psychology. Though logos should not be complicated, they should be able to spell out what an organization does. A good logo will also transition seamlessly into different media ranging from signage to merchandise and mobile marketing.
Having logos on a variety of products or materials increases an organizations visibility and recognition.
In case you are just getting ready to design your first logo, ensure you pick your brand colors well and that the font and logo gel together. The clearer and more meaningful it is, the better it is for anyone to get it.
